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Assistant Category Manager

Toronto, Ontario, Canada

Job Type:

Full Time

About Spinrite

Spinrite is an inspiration and education-driven crafts company in the North American market. Bernat, Red Heart, Caron,  Coats & Clark and Yarnspirations are our key brands,  supporting brick and mortar and e-commerce sales channels. Our products are available at leading retailers such as Walmart, Amazon, Jo-Ann Stores and Michaels. We take pride in what we do and are passionate about inspiring creativity for our consumers. Recently, we have grown significantly. In early 2019, we purchased Coats & Clark, which essentially doubled the size of our company. Moving to the future, our vision is to the world’s largest inspiration-driven company for makers all over the world.

About the Role

Reporting to the Category Director, this individual will will collaborate with internal stakeholders to support the development and execution of category management strategic growth plans, that support revenue and profit forecasts, P&L budget, and future business development objectives, including go-to-market channel strategies. This role will also coordinate successfully deploying a robust innovation pipeline in the market across all existing and new channels to achieve category leadership.

The owner of this role will be highly focused on continuous growth and winning, passionate about the business, and an internal driver for execution excellence.

Duties & Responsibilities

  • Support to set a vision for growth and profitability for the category of brands under direct responsibility, including a path for go-to-market & channel strategies.

  • Collaborate with the PD team to define prioritization and execution of new product pipeline for the category, with a strong focus on incremental sales and defending base business.

  • Project manage, and sometimes lead, cross-functional initiatives for Category new product launch to execute successfully on agreed milestones and timelines, and post-launch analysis.

  • Coordinate and collaborate with Sales and PD to define the “size of opportunity,” either NPD or Promotional planning, to forecast channel opportunities and feed inputs into the S&OP process.

  • Support the development and be appointed lead of Business Cases for high-priority and strategic category innovation and promotional projects and coordinate cross-functional teams to execute those successfully.

  • Briefings for category research on Products (new or existing), feeding insights and inputs, consumer and/or retail, into the Product Development team for continuous improvement plans.

  • Continuous monitoring and communication of competitive category analysis – direct competitors, retailers – to support the elaboration of revised business strategies or to drive fast market response to opportunities.

  • Gather all necessary and accurate data for supporting the definition of Category pricing strategy, including high-low promotional price analysis and consumer pricing elasticity.

  • Coordinate activity and process for Category product life cycle management, driving best-in-class sku management to support strategies for Inventory and E&O targets.

  • Responsible for ensuring the health and safety of others within one’s own team or functional area.


  • Strong communication skills

  • Creative and strategic thinker, great at problem-solving

  • Excellent project and time management skills with the ability to work on multiple projects.

  • Independent, entrepreneurial thinker, and adaptable to change with solid consumer and customer focus.

  • Solid computer skills in applications including Office, Excel, Word

  • Min 1-2 years’ experience in a related role

  • University education in Business or Marketing. MBA is an asset.

Spinrite is an equal opportunity employer. It is our policy to provide equal employment opportunities to all employees and all applicants for employment without regard to any status protected by the Ontario Human Rights Code, US Equal Employment Opportunity Commission, and applicable state law. If you need assistance or accommodations during any part of the application or interview process, please contact us at 519-291-3780 and ask to be directed to HR.

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