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Brand Coordinator

Toronto, ON, Canada

Job Type:

Full Time

About Spinrite

Spinrite is an inspiration and education-driven crafts company in the North American market. Bernat, Red Heart, Caron,  Coats & Clark and Yarnspirations are our key brands,  supporting brick and mortar and e-commerce sales channels. Our products are available at leading retailers such as Walmart, Amazon, Jo-Ann Stores and Michaels. We take pride in what we do and are passionate about inspiring creativity for our consumers. Recently, we have grown significantly. In early 2019, we purchased Coats & Clark, which essentially doubled the size of our company. Moving to the future, our vision is to the world’s largest inspiration-driven company for makers all over the world.

About the Role

Reporting to the Brand Manager, this individual will be responsible for supporting and coordinating the execution of brand initiatives across various platforms to exceed consumer and retailers’ expectations and ensure brand growth.

This role will assist the brand managers with marketing plans that support business growth, and future business development objectives, including a strong focus on supporting product innovation communication, consumer and retail activation and engagement. This role offers diverse responsibilities, including working with multiple departments to execute strategic multi-channel campaigns and new product launches.

The owner of this role will have a bias for action, a passion for leaving their mark, and a willingness to learn about the exciting world of crafts consumer goods.

Duties & Responsibilities

  • Assist in the development and implementation of brand strategies to achieve business goals and increase brand awareness.

  • Coordination and support on the execution of trade marketing strategic brand initiatives, delivering best-in-class content to engage consumers in-store and online with our customers.

  • Create project tickets and brief internal or external creative, design & digital teams on packaging, signage, catalogues/sell sheets, and overall brand campaign strategy assets.

  • Monitor agreed brand KPIs, including ROI on marketing brand campaigns.

  • Contribute to brand packaging, following brand positioning and brand objectives, product names and copy, and driving relevant consumer marketing messages to elevate product features & benefits to drive purchase and overall experience.

  • Collaborate actively with cross functional teams within Marketing, but also Sales to support on day-to-day requests on specific brand requests and timeline management.

  • Work closely with Digital Marketing team to support implementation of brand campaigns, test & learn brand content, and expand brand recognition and loyalty across all communication platforms.

  • Monitor and enforce brand guidelines across all marketing channels and materials, ensuring a cohesive and consistent brand image.

  • Coordinate with Creative team the sampling of new products to validate/approve branding and content on packaging or other printed marketing assets.

  • Responsible for ensuring the health and safety of others within one’s own team or functional area.


  • Excellent project and time management skills with ability to work multiple projects.

  • Detail oriented

  • Independent, entrepreneurial thinker, and adaptable to change with solid consumer and customer focus.

  • Strong written and oral communication skills, able to work with all levels within the organization.

  • Creative and strategic thinker, great at problem solving.

  • Solid computer skills in applications including Office, Excel, Word, and PPT

  • Prior use in AirTable a plus, but not required.

  • Bachelor’s degree in marketing, Business, Communications, or a related field

  • Min 1-4 years’ experience in a related role

Spinrite is an equal opportunity employer. It is our policy to provide equal employment opportunities to all employees and all applicants for employment without regard to any status protected by the Ontario Human Rights Code, US Equal Employment Opportunity Commission, and applicable state law. If you need assistance or accommodations during any part of the application or interview process, please contact us at 519-291-3780 and ask to be directed to HR.

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