Spinrite is an inspiration and education-driven crafts company in the North American market. Bernat, Red Heart, Caron, Coats & Clark and Yarnspirations are our key brands, supporting brick and mortar and e-commerce sales channels. Our products are available at leading retailers such as Walmart, Amazon, Jo-Ann Stores and Michaels. We take pride in what we do and are passionate about inspiring creativity for our consumers. Recently, we have grown significantly. In early 2019, we purchased Coats & Clark, which essentially doubled the size of our company. Moving to the future, our vision is to the world’s largest inspiration-driven company for makers all over the world.
About the Role
Operating in an extremely fast-paced, exciting, and collaborative environment with globally recognized yarn and thread brands, Spinrite’s Digital Marketing team is responsible for growing consumer engagement and driving conversions through our direct-to-consumer channels. To this end, the Digital Marketing Specialist will support key marketing campaigns through email and paid ads on Google, Meta (Facebook & Instagram), and other channels. The ideal candidate has an analytical mind paired with a creative, empathetic approach to marketing. The ability to work and function in a team environment is a must.
In this role, you can expect to exercise your skillset in competencies that include email campaign development, segmentation, marketing automations, media buying, media planning/strategy and programmatic search/search engine marketing (SEM).
Duties & Responsibilities
Lead and execute the deployment of weekly email marketing communications.
Guide the development and deployment of user journeys (triggered CRM communications) supporting the consumer throughout all stages of their lifecycle (welcome series, first time buying triggers, repeat buying triggers, reactivation efforts based on cohorts, etc.).
Lead regular list hygiene to ensure data accuracy.
Provide in-depth campaign analytics to help direct approach to promotions and inspirational content
Execute of paid social and search campaigns to help achieve overall marketing goals and objectives.
Manage each campaign’s assigned ad spend and clicks daily with a focus on maximizing ROAS while improving conversion quality.
Perform ongoing paid keyword discovery, expansion, and optimization.
Effectively communicate key business health metrics, including campaign performance, ROI, traffic, and test results.
Hands-on experience working with ESPs and email marketing/segmentation tools: Salesforce Marketing Cloud preferred.
Experience leading successful campaigns working across paid digital marketing channels, including media planning, and buying experience for social, search, and display.
Hands-on experience with lead generation techniques, optimizing and growing organic digital channels, and reporting on their success.
Knowledge of search and social marketing landscape, online marketing tactics, and emerging trends.
Excellent project management skills with the ability to prioritize tasks
Hyper aware of email marketing trends, best practices, and technologies
Meticulous attention to detail, top-notch analytical skills, and the ability to make data-driven decisions.
A strong grasp of web analytics, A/B testing, and metrics-driven (performance) marketing.
True team-player with solution-based attitude.
Spinrite is an equal opportunity employer. It is our policy to provide equal employment opportunities to all employees and all applicants for employment without regard to any status protected by the Ontario Human Rights Code, US Equal Employment Opportunity Commission, and applicable state law. If you need assistance or accommodations during any part of the application or interview process, please contact us at 519-291-3780 and ask to be directed to HR.