Spinrite is an inspiration and education-driven crafts company in the North American market. Bernat, Red Heart, Caron, Coats & Clark and Yarnspirations are our key brands, supporting brick and mortar and e-commerce sales channels. Our products are available at leading retailers such as Walmart, Amazon, Jo-Ann Stores and Michaels. We take pride in what we do and are passionate about inspiring creativity for our consumers. Recently, we have grown significantly. In early 2019, we purchased Coats & Clark, which essentially doubled the size of our company. Moving to the future, our vision is to the world’s largest inspiration-driven company for makers all over the world.
About the Role
Reporting to the Marketing Director this individual will be responsible for leading the trade marketing and consumer marketing support to the Division, planning, and executing all the trade merchandising plans and in-store retail concepts. This person will also actively support the brand initiatives to successfully engage our customers and consumers which is key to our continuous sales growth targets.
Duties & Responsibilities
Collaborate with key account teams to understand the opportunities and needs to win and/or improve shelf space in existing and/or new customers.
Champion, with the involvement of the key stakeholders, the visual guidelines for in-store merchandising materials to support our programs.
Support Procurement & Purchasing on all aspects of one-off or on-going purchases of POS materials, while meeting financial objectives, quality standards and customer-defined specifications.
Project management of in-store visual merchandising launches for customer-specific programs (e.g., promotional activities and line reviews in-store solutions)
Lead the update on trade catalogues/colour cards, manage stock needs on a yearly basis, and coordinate with creative team and sourcing the execution of the Marketing plan for these retail sales materials
Supervises product evaluation with end consumers, testing and coordinate with Digital team the brands content creation.
Coordinates with external or internal designers the needs for patterns & project inspiration. Develops briefing and coordinates all development and delivery of design projects for the Division.
Coordinates company sponsorships, quilt contests and other consumer activities that relate to the Division.
Actively support Marketing Director on execution of annual marketing plans and initiatives with Digital Marketing team.
Monitor and apply various merchandising methods and ensure increase in market share on all our product categories
Tracking and report results of various in-store marketing initiatives
Monitor costs related with Display Materials, Signage and Catalogues to maintain agreed upon budgets.
Connect with Digital Marketing team to report on Marketing KPIs on a timely manner (e.g., monthly reports, new campaigns engagement targets,)
Provide up-to-date knowledge of cutting edge on-shelf display materials and techniques with the goal to increase shelf space or sales productivity.
Ensure the accurate and timely execution of Display/In-store materials Master Data (PA) set-up in coordination with the Product Lead for merchandise when necessary for coordinated programs.
Occasional Travel required (1-2 days per month)
Work in a safe manner and meet company safety requirements
Perform other duties as assigned.
Bachelor’s degree in Business, Math or Supply Chain Management or +3 years administrative, sales or logistics experience
Excellent communication and relationship skills
Manage multiple tasks & priorities concurrently
Good verbal and written communication skills.
Good analytical and creative skills with consumer focus.
Independent worker, motivated, self-starter.
Marketing or branding past work experience.
Advanced MS Office Suite skills, with extreme focus on Excel sheets.
Working knowledge of big box retail or craft merchants is an asset.
Project Management experience is an asset.
Spinrite is an equal opportunity employer. It is our policy to provide equal employment opportunities to all employees and all applicants for employment without regard to any status protected by the Ontario Human Rights Code, US Equal Employment Opportunity Commission, and applicable state law. If you need assistance or accommodations during any part of the application or interview process, please contact us at 519-291-3780 and ask to be directed to HR.