New Product Designer

Toronto, ON, Canada

Job Type:

Full Time

About Spinrite

Spinrite is an inspiration and education-driven crafts company in the North American market. Bernat, Red Heart, Caron,  Coats & Clark and Yarnspirations are our key brands,  supporting brick and mortar and e-commerce sales channels. Our products are available at leading retailers such as Walmart, Amazon, Jo-Ann Stores and Michaels. We take pride in what we do and are passionate about inspiring creativity for our consumers. Recently, we have grown significantly. In early 2019, we purchased Coats & Clark, which essentially doubled the size of our company. Moving to the future, our vision is to the world’s largest inspiration-driven company for makers all over the world.

About the Role

Reporting to the Director of Product Development, the New Product Designer is responsible for designing unique meaningful product solutions for our consumers. The successful candidate will be part of a creative team tasked with bringing the most innovative maker techniques to the mass market, help develop new fibers, accessories, and inspirations for the North American market.

Duties & Responsibilities

  • Discover and define consumer needs and wants through Consumer Research and collaboration with internal teams at Insights Meeting

  • Communicate ideas to relevant team members by facilitating brainstorming, trend discovery and experimentation

  • Develop market-ready, easy-to-use, and visually appealing crafting solutions to enable and inspire our maker community

  • Build mockups, test concepts in collaboration with Design and Marketing teams

  • Based on briefs from internal teams, define product specifications, create digital or print drawings and design fully functional products and costs analysis

  • Prototype and test functionality, create design concepts and drawings and present at PowerUp Meeting to gain approval for further development

  • Collaborate with external partners on improvements to design existing products working toward corporate goals

  • Establish and qualify external team of key contributors to the Product Development design

  • Collaborate with all internal teams – Finance, Sourcing, Marketing - throughout all phases in the Product Development process

  • Responsible for the entire product ideation, creation, and execution through to Manufacturing


  • Work experience as a Product Designer or similar role for 2-3 years preference given to CPG and Fashion related fields

  • 2-3 years’ experience in industrial design or related field

  • Undergraduate degree in Industrial Design, Fashion design, or relevant field

  • Experience working with external development houses and inventor groups

  • Hands-on experience with computer-aided design (CADD) tools and design programs (Illustrator and Sketch)

  • Proficient in rapid and traditional prototyping techniques to prove concepts

  • Excellent eye for aesthetic design and customer appeal, with a keen attention to detail, meticulous & diligent

  • Exceptional verbal and written communication skills

  • Able to effectively manage their time and their network of developers

  • Knowledge of the industry and market trends is beneficial

  • Awareness of knit, crochet, crafts featuring yarn is favorable

Spinrite is an equal opportunity employer. It is our policy to provide equal employment opportunities to all employees and all applicants for employment without regard to any status protected by the Ontario Human Rights Code, US Equal Employment Opportunity Commission, and applicable state law. If you need assistance or accommodations during any part of the application or interview process, please contact us at 519-291-3780 and ask to be directed to HR.