Product Development Lead

Charlotte, NC, USA

Job Type:

Full Time

About Spinrite

Spinrite is an inspiration and education-driven crafts company in the North American market. Bernat, Red Heart, Caron,  Coats & Clark and Yarnspirations are our key brands,  supporting brick and mortar and e-commerce sales channels. Our products are available at leading retailers such as Walmart, Amazon, Jo-Ann Stores and Michaels. We take pride in what we do and are passionate about inspiring creativity for our consumers. Recently, we have grown significantly. In early 2019, we purchased Coats & Clark, which essentially doubled the size of our company. Moving to the future, our vision is to the world’s largest inspiration-driven company for makers all over the world.

About the Role

Reporting to the Director of Product Development, the Product Development (PD) Lead is responsible for understanding the market needs and opportunities for our product lines and using that knowledge to develop and implement product propositions. In addition, reinforce the presence and preference for our brands through product innovation that will deliver on the business growth plans for the company.

Duties & Responsibilities

  • Take a leading role in implementing the corporate/division new product development process for the respective product categories and collaborate with all the key stakeholders to execute on the agreed deliverables in each stage gate of the process.

  • Support the Marketing and Digital Teams in the development of ongoing marketing programs to promote the purchase and usage of our brands & products

  • Actively propose, develop and support the implementation of new product propositions to gain market share for our brands (product, packaging, PDQs, inspiration & activation plan), and coordinate with Manufacturing and/or Sourcing the needs and specifications for these products.

  • Maintain and develop category product costing, propose retail pricing and profitability on all skus and product offers for existing or new programs.

  • Keep close and regular contact with key account team to understand the opportunities and needs in terms of our product lines to win and/or improve shelve space in existing and/or new customers

  • Partner with Marketing and branding team on the visual guidelines for in-store merchandising materials to support our programs and campaigns

  • Monitor costs related with Product Developments in order to fit in agreed budgets.

  • Support Sales in the forecasts required for new product developments

  • Approve all final production samples of products, create the product specifications sheets, and coordinate with the Quality team that all the necessary standards and tests are performed and meet market requirements.

  • Maintain an active collaboration with external partners and suppliers to understand their capabilities in terms of product development and overall capacity.

  • Work closely with Marketing to receive and understand trend reports, consumer data & customer insights to build a pipeline of ideas

  • To continuously monitor product lifecycle, sku performance, and pro-actively propose changes to the category on a timely manner.

  • Lead new item set up request documentation, accuracy and timely execution of Masterdata requests by providing and collecting all the necessary inputs.

  • Monitor all key competitors within the category of products and review or propose any adjustments to the product portfolio strategy based on those insights.

  • Represent the Director of Product Development in designated meetings and if necessary, lead them.

  • Work in a safe manner and meet company safety requirements

  • Perform other duties as assigned.


  • Bachelor’s degree in Marketing or Business Administration.

  • Minimum three years’ related product management experience or trade marketing and merchandising experience; or equivalent combination of education and experience.

  • Proficient with financial cost value relationship and perceived value to sell price.

  • Expert with retail math calculations (i.e., sales turns, sales curves etc.)

  • Brand and product hierarchy and positioning expertise

  • Ability to adapt to changing priorities in a fast-paced environment.

  • Analytical & problem-solving skills

  • Results oriented

  • Creative and innovative capability

  • Collaborative and team player

  • Advanced MS Office skills.

  • Excellent communication and interpersonal skills.

  • Demonstrated knowledge of trends in the craft industry would be an asset.

  • Familiarity with project management would be an asset.

  • Flexibility to travel up to 20% of time per month

Spinrite is an equal opportunity employer. It is our policy to provide equal employment opportunities to all employees and all applicants for employment without regard to any status protected by the Ontario Human Rights Code, US Equal Employment Opportunity Commission, and applicable state law. If you need assistance or accommodations during any part of the application or interview process, please contact us at 519-291-3780 and ask to be directed to HR.