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Sales Category Analyst (Hybrid)

Listowel, ON, Canada

Job Type:

Full Time

About Spinrite

Spinrite is an inspiration and education-driven crafts company in the North American market. Bernat, Red Heart, Caron,  Coats & Clark and Yarnspirations are our key brands,  supporting brick and mortar and e-commerce sales channels. Our products are available at leading retailers such as Walmart, Amazon, Jo-Ann Stores and Michaels. We take pride in what we do and are passionate about inspiring creativity for our consumers. Recently, we have grown significantly. In early 2019, we purchased Coats & Clark, which essentially doubled the size of our company. Moving to the future, our vision is to the world’s largest inspiration-driven company for makers all over the world.

About the Role

Reporting to the Senior Sales Analyst this individual will be responsible for working with all available data to predict customer purchasing patterns, identifying sales trends, tracking promotional programs, and making business recommendations based on factual data.

Duties & Responsibilities

  • Develop effective forecast models at the SKU level based on shipment history, POS trends, retailer inventory position and policy changes, and demand patterns such as seasonality.

  • Successfully communicate forecast and inventory estimations to management.

  • Analyze Customer and Marketplace POS to identify insights to be leveraged to drive customer category and share growth as well as ROS and Pricing recommendations.

  • Monitor to ensure optimal inventory levels at the retailer and make recommendations to retail partners to fill in potential gaps on the shelf.

  • Support the Key Account Manager with data insights for Business line reviews and promotional opportunities.

  • Monitor and report on important changes in sales forecasts, budgets, and business strategies. Communicate significant changes to supply planning teams via an exception report.

  • Perform daily, weekly, and monthly analysis of Point of Sale (POS), shipments, and retailer inventory levels. Highlight findings and make recommendations.

  • Analyze, report, and address any shipment problems. Work with team to fix issues.

  • Identify emerging trends based on analysis of sales and reconciliation results.

  • Participate in weekly meetings with Forecast Manager and Account Managers to share and discuss information related to assigned accounts.

  • No specific responsibility for health and safety of others, beyond following standard defined health and safety procedures and reporting any observed workplace hazards.

  • Perform other duties as required.


  • Strong computer skills in Microsoft Office Word, Excel, PowerPoint and Access, and other visualization tools such as Power BI

  • Problem-solving and analytical skills

  • Demonstrated ability to multitask and prioritize.

  • Curious mindset with a passion for data

  • Excellent written and verbal communication skills

  • Strong attention to detail

  • Organization and time management skills

  • Previous experience with Sales Analytics and/or Demand Planning would be an asset.

  • Previous experience with Walmart Retail Link/Luminate would be an asset.

  • Previous experience in a replenishment or sales capacity with Walmart (or another retailer) would be an asset.

  • University degree or College diploma in business or equivalent combination of education and work experience

Spinrite is an equal opportunity employer. It is our policy to provide equal employment opportunities to all employees and all applicants for employment without regard to any status protected by the Ontario Human Rights Code, US Equal Employment Opportunity Commission, and applicable state law. If you need assistance or accommodations during any part of the application or interview process, please contact us at 519-291-3780 and ask to be directed to HR.

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